Hans on Experience

Een video over Viral Marketing: hoe en wat

Op MarketingFacts stond een mooi filmpje dat gaat over viral marketing. Het duurt 30 minuten en er zitten veel mooie clips van virals in. Dus als je wilt weten hoe viral marketing nu eigenlijk werkt en mooie voorbeelden wilt zien, kun je zeker deze video even bekijken. Ik vond het in ieder geval interessant genoeg. Jammer dat de spreker niet zo enthousiast is. Maar zijn verhaal is heel goed. Over 'conversations' en the Long Tail.

 

 

 

De presentatie is gehouden tijdens het Cannes Festival door Claus Moseholm van GoViral.

De inhoud:

- What can you expect from viral marketing and what can you not ?
- How does viral marketing compare to other forms of online advertising ?
- How do you build successful virals ?
- And how do you to seed them - nationally and internationally ?
- How do you evaluate it

Technorati tags: goviral, conversations, the Long Tail, viral, marketingfacts

Web 2.0: Wat is het nu eigenlijk?

Via Joost Bekel kwam ik deze video tegen van Michael Arrington van Techcrunch. Hij had een aantal CEO's van startups bijeen. Even op een rijtje wie allemaal hun mening geven over Web 2.0 in deze video:

Aaron Cohen (Bol), Scott Milener and Steven Lurie (Browster), Keith Teare (edgeio), Steven Marder (Eurekster), Joe Kraus (JotSpot), Jeremy Verba (Piczo), Auren Hoffman (Rapleaf), Chris Alden (Rojo), Gautam Godhwani (Simply Hired), Jonathan Abrams (Socializr), David Sifry (Technorati), Matt Sanchez (Video Egg) and Michael Tanne (Wink)

 

 

 

Als je deze video te lang vindt, kun je ook onderstaande samenvatting bekijken. Die is gemaakt door Robin Good en duurt maar 3 minuten. En als je gewoon de tekst wilt lezen dan kan dat ook bij Borderleap's transcript.

 

Technorati tags: web2.0, techcrunch, robin good, borderleap, bekel, arrington, bol, browster, edgeio, eurekster, jotspot, piczo, rapleaf, rojo, simplyhired, socializr, technorati, videoegg, wink

Hi there. Join me!

Testing the MyBlogLog community. Here are the latest readers of my blog:

You can join me here. 

Also added to my Where are you? page, where you can put yourself on the map. Who will be first to join me on MyBlogLog?

Relevante andere berichten op deze weblog:

• Welkom nieuwe webfeed abonnees
• Do you want to know who are on my Frappr! map?
• Where are we? update
• Where are we?
• Clicktagging
• Reactie MyBlogLog
• Mini-interview MyBlogLog
• Track Outbound links

Technorati tags: MyBlogLog, Frappr

Wat vind je hier nu van? Plagiaat van Andrew of niet?

Tja, je hebt kaf en koren….. Marjolein Hoekstra schreef een hele goede posting over RSSonate. Zij is naar aanleiding van RSSonate BlogBridge Expert geworden op het gebied van RSS. Niet zo verwonderlijk. Ze doet heel veel goede dingen met RSS. Je kunt RSSonate (gebaseerd op Grazr) bij haar in de kantlijn zien werken. Een OPML reader dus. Mooi werk. Veel tijd aan besteed en goed over nagedacht. Ik vind dat machtig mooi, omdat dat innovatie is.
Maar wat zie je dan? Is er ineens iemand die haar bericht voor het grootste gedeelte zomaar over schrijft. Nou ja, niet zo maar natuurlijk. Zal wel een reden voor zijn geweest. Lees de posting van Andrew Barrow maar eens. En kijk wat je er van vindt.
Marjolein was naar aanleiding daarvan natuurlijk stevig van de kaart. En schreef een open brief op haar blog. Persoonlijk had ik er gewoon over geblogd dan een open brief aan Andrew, maar dat is persoonlijke voorkeur. En ok, ik weet ook wel dat je tegen plagiaat niet veel doet, alhoewel Jonathan van Plagiarismtoday  op de blog van Marjolein in een reactie kennelijk wel mogelijkheden ziet. Maar ik vind in ieder geval dat dit niet kan. Wat vind jij?

Ok, swithing into english for Jonathan and Andrew:
– Please Andrew, could you tell us what the reason is for this action? Perhaps there are reasons which I do not know.
– Hi Jonathan, could you tell us a bit more about what you do in such cases?

Technorati tags: plagiarism grazr opml RSSonate blogbridge plagiaat marjolein hoekstra andrew barrow plagiarismtoday.com

Video: Hans Rosling on globalisation

I found this great video of Hans Rosling talking at TEDTalks about globalisation on Loic Le Meur’s blog:

“Hans Rosling pushes us to think as world citizens who should be happy about the fact that so many countries and world citizens get a descent level of living even though it means often some job losses in our "rich" countries.”

And I agree. A MUST SEE! A great video with fabulous animations with data. Wew!

Technorati tags: globalisation

Neville and Shel doing a co-presentation over.....the internet

This is great! Neville Hobson and Shel Holtz did a copresentation at the IAOC European conference “Where Content and Technology Meet about “Communicating on the Read/Write Web.” Why is this so interesting? Because Shel is actually on the other side of the ocean, recording Neville and also taking part in presenting some sheets. All done via the internet by means of Skype. Neville is in front of the audience.
You can download the presentation (PPT) and listen to the podcast (just hit the playbutton there)!  In this way you can see and here this co-presentation done via the internet. Besides this the presentation has some great insights on the Read/Write Web.

Screencast tips

Betsy Weber from TechSmith (this is her blog) wrote an article about using Camtasia Studio for producing a screencast.
The tips come from people using Camtasia for screencasting. The links to their screencastings are also part of the article.
I was lucky to be one of them ;-)

Technorati tags: camtasia

CIO spending 2006

From the McKinseyQuarterly (free registration required):

"CIO spending in 2006 (Web exclusive, February 2006) reports on a survey of US IT executives that reveals that they plan significantly larger investments in areas such as upgrading hardware, optimizing systems that serve specific industries, and improving security and reliability."

But total budget just gives a modest increase.

(click on image to zoom in)

Podcasts: New Touch Point Connects Brands With Audiences

Jack Morton says (and I totally agree):

“Podcasts offer a unique channel that acknowledges this unprecedented level of consumer control. Consumers actively seek out brand messages they want to view or hear, and access them whenever and wherever they like.

In an on-demand world, this kind of contact will only become more common. Forward-thinking marketers will dedicate time, strategy and resources to making the most of this potent new opportunity to connect with key audiences.”

For further reading in the article use this link

Leveraging the power of blogs

Jack Morton is an experiential marketing agency. In an article called Leveraging the power of blogs in Jack Morton 360 newsletter you can find a good article about blogs. They say:

“Blogging is like a modern day soapbox: anyone can post a blog and use it to share a perspective or message. And by “anyone,” we mean anyone—individuals, employees, business leaders and even brands. Blogs are uniquely genuine, the virtual equivalent of “word of mouth.”

And here are some suggestions:

• “Conduct Industry Analysis: Need to find out what a group of consumers think about your latest widget or market trends? Check out blog sites for the specialists following your industry. Specialty search tools and listings make it easy to find the blogs you want (Technorati.com is a good example, Blogwise.com is another). It’s a real-time (and free!) pulse-check for opinions and conventional wisdom in your market. You can even choose to be alerted when something new is posted on a blog that interests you. This type of “blog beginner” activity can help your brand tap into the knowledge that is out there—even if leadership isn’t quite ready to jump into blogging with both feet.
• Take Advantage of Targeted Advertising Opportunities: Most industry-related blogs are either sponsored outright or earn income via banner and text ads. Identify bloggers who cover important topics in your area and find out what they charge.  Blogs are a great medium for targeted messages—and because they’re online, they’re flexible. Marketers can change ads to match the day-to-day changes in their industry. (This is another way to warm brand managers to the idea of blogging their brand—especially when bloggers start responding to the ads.)
• Encourage Employees to Blog: Encouraging team members (or better yet, leadership) to create their own blogs will enable readers to experience the personal side of your business. At the same time, you can give customers (or investors) an “inside scoop” on where your company is headed. Technical or development experts can discuss the latest goings on in R&D, while your C-level discusses the future of your business. Your brand can gain quick credibility by offering the chance to have conversations with executives or experts. And each has the freedom to tell their own version of the brand story—lending it the human touch that blogs are known for.
• Create a Corporate Blog: Your brand’s blog can broadcast messages to your external consumers, partners and industry-watchers. Or, it can be used to communicate internally with your own employees and teams. Much like a newsletter or other “push” channel, you can use a blog to talk to anyone. The difference is that dialogue via blog is quick and specific—so blogs become both a “push” and “pull” channel. Users come back because they are genuinely interested in the content, while brands have a portal for sharing the latest news as it happens.”

Thanks to Albert who tipped me.

Technorati tags: Jack Morton