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June 09, 2005

64% would advertise in blogs, 57% would place RSS ads

64% would advertise in blogs, 57% would place RSS ads by ZDNet's ZDNet --

“Forrester says total US online advertising and marketing spending will reach $14.7 bln in 2005, a 23% increase over 2004. Online marketing and advertising will represent 8% of total advertising spending in 2010. Search engine marketing will grow by 33% in 2005, reaching $11.6 bln by 2010. Display advertising, which includes traditional banners and sponsorships,  will grow at the average rate of 11% over the next five years to $8 bln by 2010. 64% of respondents to Forrester’s survey said they are interested in advertising on blogs, 57% through RSS, and 52% on mobile devices, including phones and personal digital assistants.”

I am not happy with these developments. I do not like ads. Reading a RSS feed with ads is not what I like. I think this is not what it should be. If we think of the big trends like user in control and conversations, ads are the other way round. They are pushed and send. They do not communicate and I am not in control. A better way to think of is a way of putting ads in on the decision made by the reader himself. So on what he wants to see as ad. Not just pushing. I think that I skip RSS feeds with ads as I do with blogs with to many ads. Blogs and RSS are about content and conversations isn’t it…..


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