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May 23, 2005

Interview met IBM over corporate blogging

Na het interview met de CEO van Tulip Computers over weblogs hebben Neville Hobson en Shel Holtz in hun For Immediately Release nu IBM geinterviewd over corporate blogging. Ze spreken bijna een uur met Mike Wing Vice President Strategic Communications:

“…about the big news and what it signals for IBM as a new way to engage with the marketplace. Our conversation also addressed other areas of communication at IBM with Mike's commentary and opinion on a wide range of topics including IBM's corporate values, the company's recent history, how the employee jams came about and the value of them, the role of the intranet, taxonomy and folksonomies, and the impact blogging will have from both the perspective of an organization and an individual.” 

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