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April 19, 2005

Bill Gates: most businesses will blog

Als Bill Gates iets zegt heeft dat meestal invloed. Reden om hem hier eens aan te halen. Hij heeft namelijk wat te zeggen over blogs. ‘In Always on, the blogazine of innovation’(gedeeltelijk on-line) staat een column van Tony Perkins (jammer genoeg niet on-line) waarin hij Bill Gates aan haalt. Gates heeft tijdens een prive diner bij hem thuis het volgende over blogging gezegd:

“Blogging makes it very easy to communicate. It gets away from drawbacks of email and the drawbacks of a website. Eventually, most businesses will use blogs to communicate with customers, suppliers and employees, because it's two-way and more satisfying.”

Tony Perkins voegt er aan toe:

“Gates  knows that the referral power of the blogosphere is also exploding and marketing and PR executives must embrace this reality or risk losing control of their messages.”

Van Red Couch via Loic Le Meur

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theglobalchinese - Welcome to the News Community

I know Bill Gates said "Blogging makes it very easy to communicate. It gets away from drawbacks of email and the drawbacks of a website. Eventually, most businesses will use blogs to communicate with customers, suppliers and employees, because it's two-way and more satisfying" but I cannot understand why only Robert Scobles does the big blogging and why Bill Gates is not among the Corporate Bloggers (http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList )?

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